Our Story


Friends (and one-time Tobacco Road rivals) Mary Margaret Beaver and Alex Holleman teamed up in the Fall of 2019 to form Love Thy Rival, a fine jewelry brand imagined in the South and brought to life by hand in New York City.  During timely career shifts, Mary Margaret, a Duke graduate with nearly two decades of experience in the jewelry industry, and Alex, a UNC-Chapel Hill alumna, local jewelry artisan and former editor at The Scout Guide, joined forces with a shared vision of bringing inventive and fun fine jewelry to the South and beyond. Originally drawing inspiration from their own vintage treasures and heirlooms, the mission became clear: create timeless collections that embolden women of all ages and backgrounds to express themselves effortlessly at any given moment for generations to come.


Have a question? We would love to hear from you.